EMAIL MARKETING

E-Mail marketing is type of web marketing done to the targeted consumers through the use of e-mail address lists. Email marketing is a big solution to the marketers to get the final customers they need, it's connected to means of communication and web marketing. Such mixture gives high results and email marketing solution has become a constant strategy for the most web marketers. Direct email marketing is a format for email-based campaigns in which standalone advertisements are sent to a targeted list of recipients.

Direct email marketing messages often include mechanisms that provide the sender with feedback on the effectiveness of a campaign, by making it possible to track metrics such as the number of messages that were opened, the number of clicks that were generated from a message, the number of recipients that requested removal from the sender's list, and the number of messages that were bounced by the recipient's server. It is important to underline that doing Email Marketing doesn't mean to spam, i.e. sending unsolicited email messages and/or newsletters without the recipient's permission.